Não é claro quem guia quem na tarefa de nos valermos uns aos outros, enquanto seres humanos. (...) Guiamos os outros antes, depois e independentemente de o nosso corpo deixar de ser capaz de o fazer. Somos essa continuidade de sombras: o avesso de um ditado. O mistério reside em saber se quem redige está a conduzir ou a ser conduzido, e por onde.
In the open air, fake news can be debated and exposed; on Facebook, if you aren’t a member of the community being served the lies, you’re quite likely never to know that they are in circulation. It’s crucial to this that Facebook has no financial interest in telling the truth. No company better exemplifies the internet-age dictum that if the product is free, you are the product.(...)
What this means is that even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads.
Just as factory designs came to dominate entire cities, we’re now seeing the principles of the edufactory envelop the entire knowledge industry, reshaping cities to accommodate life-long learner-freelancers. In terms of abstract architecture, this sort of smart city manifests itself not necessarily as a mesh of interconnected “internet of things” devices but rather in the form of university campuses, startup villages, and co-working spaces where large, flowing halls connect academic departments, dorms, recreational facilities, shops, and cafeterias, thereby collapsing traditional boundaries between work and leisure, studying and networking, production and consumption, research and entrepreneurship, designer and end-user, public and private life.
This kind of space, Aureli suggests, “reflects the state of precariousness” of the “dislocated researcher whose self-promotion is the result of the lack of economic support and social security.” On the surface, their “openness and self-organization” seemingly promote “‘progressive’ tendencies, but in fact enact capitalism’s total exploitation.” This suggests that our existence and self-promotion on social media networks like Facebook has nothing to do with narcissism but rather with insecurity. Just as wheat and abstract architecture domesticated humans, so has social media. Our lives become subjected to the demands of our profiles.
